Data Controller: Juicy Energy Group Ltd (Company No. 16710272)
Registered Address: 66 Herbert Gardens, London, NW10 3BU
ICO Registration: ZC060874
Contact: hello@juicy.energy
Website: www.juicy.energy

1. Introduction

   
   

Juicy Energy Group Ltd ("Juicy", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your information when you:

• visit our website;

• enquire about or purchase our home battery installation services; and

• use our battery monitoring, optimisation, and grid services after installation.

This policy is split into two parts. Part A covers everyone who visits our website or makes an enquiry. Part B covers additional data we collect from customers with an installed battery system.

2. Part A: Website Visitors and Enquiries

   
   

2.1 What we collect

Information you give us. When you complete an eligibility assessment, enquiry form, pre-installation survey, or contact us by email or phone, we may collect:

• full name, email address, and phone number;

• home address and postcode;

• property details (type, ownership status, available installation space);

• energy usage information; and

• photos of potential installation locations (if you provide them).

Technical information. When you visit our website, we automatically collect:

• IP address (anonymised, first three octets only);

• browser type and version;

• device information;

• pages visited and time spent; and

• referral source.

2.2 How we use it

We use this information to:

• assess your eligibility for our battery installation and grid services;

• contact you about our services and installation scheduling;

• send confirmations and updates about your enquiry or order;

• improve our website and services;

• analyse usage patterns;

• prevent fraud and ensure security;

• comply with legal obligations; and

• send marketing communications (only with your consent).

  
  

3. Part B: Customers with an Installed Battery

Once your battery system is installed and commissioned, we collect and process additional data to deliver the services described in your contract (the Juicy Buy or Juicy Subscribe Terms and Conditions).

3.1 What we collect

Battery performance data: charge levels, cycle counts, temperature, firmware status, inverter readings, state of health.

Energy usage data: import, export, and consumption patterns from your smart meter or equivalent energy data source.

Grid services data: dispatch events, response times, revenue allocation records.

Account and billing data: name, address, email, phone, payment details, contract terms, order history.

Technical data: internet connectivity status, system diagnostics, control hardware logs.

3.2 How we use it

We use this data to:

• optimise your battery charging and discharging schedules;

• align your battery usage with your chosen tariff;

• monitor system health and run diagnostics;

• deliver firmware updates and manage settings;

• provide warranty support and coordination;

• operate grid services using your battery's available capacity;

• calculate service credits if we miss the Minimum Daily Capacity; and

• meet regulatory and grid operator reporting requirements.

  
  

3.3 Smart meter data

To deliver optimisation, we require access to your smart meter data or an equivalent energy data source. If your energy supplier blocks access or data becomes persistently unavailable, we may limit features that depend on it. We do not use your smart meter data for any purpose other than delivering the services described in your contract.

3.4 Automated decision-making

Our optimisation system makes automated decisions about when to charge, discharge, and dispatch your battery. These decisions directly affect your energy costs and battery usage. The system follows the priority order set out in your contract: (1) safety and warranty compliance, (2) your optimisation and Minimum Daily Capacity, (3) grid services using remaining capacity.

You are protected by contractual safeguards. If our management causes a demonstrable increase in your net electricity cost in a billing month (directly and solely caused by our dispatch), we will credit your account for the full evidenced amount. You can contact us at any time to query a specific dispatch decision.

4. Legal Basis for Processing (UK GDPR)

Contract: To provide the services you have contracted for, including installation, battery optimisation, monitoring, grid services, billing, and support.

Legitimate interests: To improve our services, ensure security, analyse aggregated usage trends, and operate our grid services business. We balance our interests against your rights and only process what is necessary.

Consent: For marketing communications and non-essential cookies. You can withdraw consent at any time.

Legal obligation: To comply with applicable laws, regulations, and grid operator requirements.

5. How We Share Your Information

5.1 Service providers

We use the following third-party providers to deliver our services:

- Resend: transactional emails (email address, name).

- Supabase: database and hosting (all account data, encrypted at rest).

- Google Analytics: website analytics, with consent (anonymised browsing data).

- Google Ads: advertising conversion tracking and retargeting, with consent.

- Meta (Facebook/Instagram): advertising conversion tracking and retargeting via the Meta Pixel, with consent.

- Airtable: internal workflow automation (lead and order data).

All service providers are bound by data processing agreements and may only process data on our instructions.

5.2 Installation partners

We share necessary information (name, address, property details, installation scope) with accredited installation service providers to carry out your battery installation. These partners act as our subcontractors and are bound by confidentiality obligations.

5.3 Grid services partners

We may share aggregated, anonymised performance data with grid services partners (such as aggregation platforms and grid operators). We do not share your personal data with these partners. Only anonymised, non-identifiable battery performance data is shared.

5.4 Legal requirements

We may disclose your information where required by law, regulation, or court order, or to protect the rights, property, or safety of Juicy, our customers, or others.

6. International Data Transfers

Some of our service providers (including Supabase and Resend) may process data outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place, including:

• transfers to countries with an adequacy decision from the UK Secretary of State; or

• the UK International Data Transfer Agreement (IDTA) or UK Addendum to the EU Standard Contractual Clauses.

You can request details of the specific safeguards by contacting us.

7. Data Security

   
   

We implement appropriate technical and organisational measures to protect your personal information, including:

• encryption of data in transit (TLS) and at rest;

• IP address anonymisation;

• email hashing in audit logs;

• row-level security policies on our database;

• rate limiting to prevent abuse;

• regular security monitoring; and

• restricted access to personal data on a need-to-know basis.

No method of electronic transmission or storage is completely secure. If you become aware of any security issue, please contact us immediately.

8. Data Retention

   
   

Website lead data (no contract): Up to 2 years from last contact, then deleted or anonymised.

Pre-survey data: Retained while your enquiry is active. Deleted 6 months after enquiry closes if no contract is formed.

Customer contract data: Duration of the contract plus 6 years (for legal and regulatory compliance, including limitation periods).

Battery performance and grid services data: Duration of the contract plus 6 years.

Billing and payment records: Duration of the contract plus 6 years (HMRC requirements).

Security audit logs: 30 days, then deleted.

Cookie consent records: 12 months, then refreshed.

After these periods, data is securely deleted or irreversibly anonymised.

9. Your Rights Under UK GDPR

   
   

You have the right to:

• Access: request a copy of the personal data we hold about you.

• Rectification: ask us to correct inaccurate or incomplete data.

• Erasure: ask us to delete your data ("right to be forgotten"), subject to any legal obligation to retain it.

• Restriction: ask us to limit how we process your data.

• Portability: receive your data in a structured, commonly used, machine-readable format.

• Object: object to processing based on legitimate interests.

• Withdraw consent: withdraw consent for marketing or non-essential cookies at any time, without affecting the lawfulness of processing before withdrawal.

• Automated decisions: request human review of any decision made solely by automated means that significantly affects you.

To exercise any of these rights, email hello@juicy.energy. We will respond within one calendar month. If your request is complex, we may extend this by a further two months and will tell you why.

10. . Cookies

    
    

We use the following types of cookies:

Strictly necessary: Essential for website functionality (session management, security).

Always active, no consent required.

Analytics: Help us understand how visitors use our site (Google Analytics). Requires consent.

Marketing and advertising: Used by Meta (Facebook/Instagram) and Google Ads to measure advertising effectiveness, track conversions, and show you relevant ads on other platforms.

Requires consent. You can manage your cookie preferences at any time through our cookie consent tool or your browser settings. Blocking analytics or marketing cookies will not affect your use of the website.

11. Third-Party Link

    
    

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies before providing any personal data.

12. Children's Privacy

    
    

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected data from someone under 18, please contact us and we will delete it promptly.

13. . Changes to This Policy

    
    

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date. If we make material changes that affect how we process your data, we will notify you by email (if we have your email address) or by a prominent notice on our website.

14. . Contact and Complaints

    
    

If you have questions about this Privacy Policy or wish to exercise your data rights:

Email: hello@juicy.energy
Complaints: complaints@juicy.energy
Post: Juicy Energy Group Ltd, 66 Herbert Gardens, London, NW10 3BU

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk
Helpline: 0303 123 1113